Suburban Mobility Authority for Regional Transportation route 740 'Twelve Mile Crosstown'

	740 Twelve Mile Crosstown
Communities Served		Roseville, Saint Clair Shores, Warren, Madison Heights, Royal Oak, Berkley, Southfield, Lathrup Village, Farmington Hills, Novi, Wixom
Route Type		Crosstown Route
Days of Operation		Daily
Vehicles Used		Gillig BRT 40' (HEV), New Flyer Industries XD60
Vehicles at Peak		6
Terminal		Macomb, Oakland
Average Daily Weekday Ridership (2018)		1,225

740 Twelve Mile Crosstown is a bus route operated by the Suburban Mobility Authority for Regional Transportation in metropolitan Detroit, Michigan, United States.

Route Details

The current routing of route 740. This map also shows the current routings of route 710 and 730.

This route services 13 Mile Road between Little Mack Avenue and Harper Avenue, Harper Avenue between 13 Mile Road and 12 Mile Road, 12 Mile Road between Harper Avenue and Campbell Road, Campbell Road between 12 Mile Road and 11 Mile Road, 11 Mile Road between Campbell Road and Coolidge Highway, Coolidge Highway between 11 Mile Road and 12 Mile Road, 12 Mile Road between Coolidge Highway and Beck Road, Beck Road between 12 Mile Road and Grand River Avenue and Grand River Avenue between Beck Road and the Wixom Meijer gas station. This route services the OCC Orchard Ridge Campus Hub and the Royal Oak Transit Center. On Sundays only, this route short-turns at the Royal Oak Transit Center, servicing Woodward Avenue and the Detroit Zoo.

History

• October 1, 1973 - Route introduced, operated by the Southeastern Michigan Transportation Authority through a "purchase-of-service" agreement with the Great Lakes Transit Corporation. It initially services 12 Mile Road between Royal Oak and East Jefferson Avenue.
• April 1, 1974 - SEMTA takes complete control of this route.
• Summer 1975 - Route numbered 740 by SEMTA.
• October 14, 1983 - Route discontinued.
• March 4, 1985 - Route reintroduced, now operating as far east as the Macomb Mall Hub.
• January 17, 1989 - Service carried on by SMART.
• December 11, 1995 - Route extended west from Royal Oak to Haggerty Road.
• November 27, 2006 - Short-turn Sunday service introduced.
• December 12, 2011 - Due to systemwide service cuts, route is cut back to 12 Mile Road and Harper Avenue for a short time before being extended to 13 Mile Road and Little Mack Avenue.
• September 11, 2023 - Route is extended into Novi and Wixom via 12 Mile Road, Beck Road, and Grand River Avenue to the Meijer gas station and Fifth Third Bank west of Wixom Road. This extension does not affect Sunday service, which continues to terminate at the Royal Oak Transit Center. This service change is the result of Oakland County moving into a countywide opt-in model that was approved by voters in the November 2022 general election.
• January 8, 2024 - The stop on westbound 12 Mile Road across from Twelve Oaks Mall is removed, with all westbound trips rerouted to serve the eastbound stop.

Headways

Last updated: April 22, 2024

	Frequency	Buses Used	First bus	Last bus	Notes
Weekday Peak	70	6	4:26am	11:00pm	Saint Clair Shores-Wixom
Weekday Midday	30-70				Saint Clair Shores-Wixom
Weekday Evening	70				Saint Clair Shores-Wixom
Saturday	60	4	4:28am	11:00pm	Saint Clair Shores-Wixom
Sunday	60	2	7:55am	8:10pm	Saint Clair Shores-Royal Oak

Previous maps

• 

  2017

• 

  April 2021

• 

  September 2021

v·d·e
Vehicles
Diesel Low Floor	3019-3020, 3601-3659, 3701-3780, 3801-3840, 3901-3938
Diesel LF Articulated	4001-4023
Electric Low Floor	4024-4027
Hybrid Low Floor	3003-3005, 3006-3008, 3009-3018
Former	2101-2140, 3001-3002, 6001-6039, 9001-9033, 9201-9223, 9224-9225, 9301-9367, 9368-9369, 9370-9393, 9401-9423, 9501-9532, 9901-9920, 22301-22348, 22416-22460, 22349-22415, 23301-23357, 23358-23387, 95300-95384
Support Fleet	Various numbers
Routes
FAST	261, 461 & 462, 561, 562, & 563
Main Corridor Routes	125, 200, 210, 450, 460, 510, 560, 610
Community Routes	160, 415, 420, 430, 494, 495, 525, 550, 615, 796
Crosstown Routes	140, 250, 275, 280, 305, 375, 405, 492, 710, 730, 740, 760, 780, 790
Commuter Routes	255, 445, 515, 530, 580, 620, 635
Park & Ride Routes	805, 830, 851
School Routes	566
Special Event Routes	Woodward Dream Cruise
Former Regular Routes	100, 110, 115, 130, 135, 145, 150, 165, 180, 185, 190, 201, 202, 240, 245, 260, 265, 275, 280, 285, 295, 297, 305 (original), 315, 330, 385, 400, 410, 435, 440, 455, 465, 470, 475, 482, 485, 486, 488, 492 (original), 498, 520, 525 (original), 540, 559, 565, 567, 598 & 599, 625, 630, 720, 750, 753, 754, 755, 757, 758, Gateway Express, Pistons Express, NFL Draft
Former School Routes	112, 196, 203, 209
Former Park & Ride Routes	810 & 820, 832, 835, 849, 865, 875
1994-95 Detroit Routes	25, 37
Facilities
Passenger	Downtown Detroit, Fairlane Town Center Hub, Great Lakes Crossing Transportation Center, John D. Dingell Transit Center, Lakeside Mall Hub, Macomb Mall Hub, OCC Orchard Ridge Campus Hub, Oakland Mall Hub, Phoenix Center Hub, Royal Oak Transit Center, Rosa Parks Transit Center, Jason Hargrove Transit Center, Somerset Collection South Hub, Southland Center Hub, Troy Transit Center, Park & ride locations
Non-Passenger	Macomb Terminal, Oakland Terminal, Wayne Terminal
Bus Stops	1-9999, 10000-19999, 20000-20999, 21000-21999, 22000-22999, 23000-23999
Timelines
History	1989-1998, 1999-2008, 2009-2018, 2019-present
Detroit Area Transit Agencies Tecumseh