York Region Transit route 59 'The ROC'
59 The ROC was a seasonal local route operated by YRT in Georgina, ON, operated only when The ROC is open.
Route 59 served mainly Woodbine Ave., Metro Rd., Highway 48, and Pefferlaw Rd.
This route had 1 branch:
- 59 Keswick Market Place - Pefferlaw Lions Community Centre and Park via The ROC (Fridays to Sundays/Holidays, daily during holiday season)
This route served the communities of Keswick, Willow Beach, Franklin Beach, Jackson's Point, Sutton, Virginia, and Pefferlaw. It also served Georgina Ice Palace, Georgina Public Library, The Recreational Outdoor Campus, Town of Georgina Municipal Offices, Sutton District High School, and Sutton Fairgrounds.
Route 59 did not connect to Viva.
Route 59 began service on February 10, 2012, after the 2011-2012 YRT/Viva strike. Its main purpose was to connect the communities along Georgina with The ROC, a new recreational outdoor facility that opened near the Georgina Municipal Offices. Since the recreational facility consists of mainly a winter theme, this route only operated during the winter season. Service originally operated between Georgina Ice Palace and Pefferlaw Lions Community Centre.
In the 2012-2013 season, service was extended south to Keswick Marketplace, where all the Georgina-based routes now converge. Service also operated daily during the holiday season in anticipation of increased demand from students.
Route 59 was declared fully accessible in December 2012. However, service was discontinued after the 2012-2013 season due to low ridership; the 2014 Annual Service Plan indicated the net cost per passenger ranged from $195.87 to $493.26.
Route 59 was primarily a 30ft route, and used E-Z Rider II/BRT/MAX. Two buses, 983 and 984, were given a special wrap advertising the service and are equipped with a ski/snowboard cage affixed to their rear bumpers.