It's exciting to be looking at the routing for the North Crosstown BRT, something that's been definitely needed to provide better E-W connections along 16th Avenue. I think this route would provide a frequent link between a couple of hospitals (major employment centres), help with the development in University District in west campus, and also spur some development for more high density developments along 16th Avenue. Only issues I see with the route is the lack of separated lanes or traffic priority at major intersections such as Centre Street, Edmonton Trail and 19th Street NE which hurts reliability and travel times. Currently, Eastbound 16th between 10th and Edmonton Trail is horrible for congestion during the PM rush, and this doesn't look like it would have any priority in this stretch of road. A problem with BRT branding and subsequent appeal is the lack of time savings over a conventional bus route, so I am not too sure if this would be successful in shifting over current passengers from the current routes (One of the issues with the 306 for example which had to be massively scaled back due to low ridership).
More information from the City of Calgary here:
http://www.calgary.ca/Transportation/TI/Pages/Transit-projects/North-Crosstown-Bus-Rapid-Transit-(BRT).aspx